Madverse Music Group presents How Independent Artists Can Grow on YouTube, a special masterclass for independent artists across India. This session will be led by Ansh Hariramani, YouTube, who will take artists through a practical, step-by-step roadmap for planning and executing successful music releases on YouTube - from building anticipation before release to sustaining engagement after a song goes live.

The masterclass is designed for artists who are actively releasing music, building their audiences, and looking to make YouTube a stronger part of their music strategy. Hosted as part of the Madverse Masterclass Series, this session gives independent artists direct access to platform expertise, practical insights, and actionable guidance on using YouTube to grow their reach and build lasting fan engagement.

What You'll Learn

• How to optimize your YouTube presence with an Official Artist Channel, banners, playlists, and merch stores
• How to build pre-release anticipation through music video teasers, Shorts, and collaborations
• How to make a bigger impact on release day using Premieres, live redirects, and official audio Shorts
• How to keep your music moving after release with visual content, Community Posts, and comments
• How to use YouTube Analytics for Artists to understand your audience and track performance
• A real-world case study breaking down what successful YouTube growth can look like
• Live answers to artist questions during the 30-minute Q&A

Who Should Attend

• Independent musicians and producers
• Artist managers and indie label teams
• Music marketers, A&Rs, and digital strategists
• Artists actively planning or releasing music on YouTube
• Anyone looking to build a stronger audience and presence on YouTube